Norwich Union Case Study

Norwich Union Logo

Sally is a Design Consultant for Norwich Union – a company of AVIVA, which is the world’s fifth-largest insurance group and the largest insurance services provider in the United Kingdom. Sally, as part of a small team, designs and delivers eLearning courses for the whole of Aviva, incorporating about 30 thousand members of staff dispersed all over the UK.

Norwich Union has been using Lectora from Trivantis as its preferred eLearning tool since 2004. It is used for product knowledge training, system simulation, regulatory training and soft skills training. The team is soon to be rolling out a staff induction programme which is being developed using Lectora.

“The use of Lectora has cut production time down to two-thirds of what it was; it’s so much more cost-effective to train up staff.”
As a small team providing the whole of AVIVA’s insurance training requirements Sally and her colleagues were finding it difficult to produce courses quickly enough to meet the business needs. “When I first started in this role we used Macromedia Flash which required 6 months lead time for people to become productive. We tried out other tools which proved to be fine for very basic design: but Lectora allowed interactivity; and people can be up and running within a month. The use of Lectora has cut production time down to two-thirds of what it was; it’s so much more cost-effective to train up staff.”

Lectora is the main authoring tool for all eLearning for the whole company; in fact it has proved to be so beneficial that the company now prefers that any third-party organisation producing courses for them also use Lectora. “It’s so flexible” says Sally. “It allows people with programming experience to flex their muscles and allows those who are new to eLearning design to produce an interactive course with little knowledge of the tool and no frustration.”

“Transferring the material into an eLearning course using Lectora was quick and easy and well received.”

The adoption of an eLearning authoring tool caused a huge learning culture shift within AVIVA. Originally only mandatory and regulatory courses were on offer and staff were obliged to go through these in a classroom-based manner according to their managers’ timescales. Sally’s team worked hard with the Learning Managers to engage everyone in eLearning and show them that it could be fun. “Trainees find they want to learn more” says Sally “it has made life easier for everyone and has helped shorten productivity times. We have a lot of tight deadlines but they are much easier to meet.”

The impact on business has been tremendous. When a new web-based policy system was introduced the team knew that face-to-face training would be an endless if not impossible task.”Transferring the material into an eLearning course using Lectora was quick and easy and well received. We managed to train 12 thousand people all at the same time.” The return on investment has been excellent. “We have made huge cost savings from transferring classroom courses into electronic ones. We have managed to save the company £50,000 over one year.”