The Pros and Cons of User Generated Content

Have you ever wanted to just throw your hands in the air and say, “Let the learners create it themselves if they’re so picky!” when you get negative feedback about a course? Well… What if you did just that?

User generated content is not usually a big part of a training program. But as more and more companies embrace informal learning, user generated content is going to pop up more often.

Cons of User Generated Content

Organizations worried about the downside of user generated content often ask themselves:

  • Will it be good quality content?
  • Who is accountable for the content?
  • Will the organizational culture accept it?
  • Is my job secure if I’m sharing all my knowledge?
  • Will the power dynamics shift?

Pros of User Generated Content

However, knowledge sharing through user generated content also has a lot of positive benefits:

  • Ongoing reinforcement of formal training
  • “Phone a Friend” concept makes learning easy and non-threatening

The trick to embracing user generated content is to make sure you have a designated place for your users to share their content, as well as some champions who will spread the word among employees. You need a way to easily share documents and photos, plus view content ratings and comments so that you know which content is the most popular.

CourseMill® Wave is a fast way to share informal content publicly or privately, like video, Web-based content and more, along with formal AICC/SCORM e‑Learning content. Plus, it’s in the cloud, so you can get all your employees started right away without waiting for software to install.

Sign up for a free trial today and discover the benefits of user generated content and knowledge sharing! Plus, subscribe to the Lectora® e-Learning Blog for more knowledge management tips, course development resources and product info.