Ted Rubin’s highly anticipated closing presentation, “Return on Relationship: A Key to Success in Social Media” rounds out a week full of valuable eLearning information, techniques and training at the 2011 Lectora User Conference. Rubin brings his unique insights and experience in building valuable relationships through social media.

As the #1 most followed Chief Marketing Officer, Rubin is known for his active use of Twitter, with over 50,000 followers and has one of the deepest networks of any marketer in the social arena.

Rubin opens with the question, “What is the true value of Social Media to a brand? Return On Relationship. Social Media is all about building relationships; they are the bottom line.” He explains that the value of each user is very important because these people become influencers and brand advocates for products and companies.

“People want to know what you can give them,” says Rubin. People are expecting more from companies these days and we need to find ways to give them what they want. We can do that through Social Media.

 

Rubin candidly states, “I think in 140 characters,” the character limit for a Tweet on Twitter. So, in true Ted Rubin fashion, here are some of his fantastic tips for Social Media success in 140 characters or less:

  • You have the potential right at your fingertips for powerful influence. You are a big deal.
  • You have to start early – start today. Social Media takes time. It takes time to sell to people.
  • Reach out to the right people. Build and brand long-term customers and engage as many people as possible.
  • If you are going to involve brand advocates, you have to listen to them to build and brand long-term customers.
  • The key to brand success: Identifying and listening to consumers. Make your message and make it relevant.
  • A brand always needs to work to keep valued influencer relationships alive and strong and build an emotional connection.
  • You have to give your audience what they need. You have to hear them when they’re talking.
  • The companies who participate get invaluable advice and information and therefor get results for their brand and company.
  • Many are just watching and learning about your product or brand. They, too, can be brand advocates.
  • Mark my words…relationships will lead to sales or a word I like better…value.
  • You can answer 1 Customer Service question and 20,000 people can see it. More people probably had the same question. You just answered it.
  • The power of social media rests with the bloggers. Twitter and Facebook are just the platforms.
  • Don’t make the mistake of viewing your fans, friends and followers as an audience instead of an asset.
  • Relationships ARE the new currency – honor them, invest in them, and it will create value.

 

Go ahead, Tweet these great tips right from our “Bookmark and Share” tab at the top of this page! You can also tell @TedRubin how fantastic he was at the #Lectora User Conference or Tweet your #Lectora tips for #eLearning.

 

Ted Rubin currently serves as Chief Social Marketing Officer at Collective Bias, a shopper media company focused on the intersection of conversational media and retail interaction. Rubin coined the term “ROR: Return on Relationship,” a concept he believes is the key to creating millions of engaged social media followers, many of whom are advocates for a brand.

 

 

 

Molly Horn is a Content Evangelist at Trivantis Corporation. She graduated from University of Cincinnati with a degree in Communication and focus in Public Relations.