Businesses and professionals across many industries recognize the benefits of implementing a social media strategy, from improved corporate development strategies to more social learning opportunities. In the medical sector, more individuals are embracing Facebook, Twitter and other platforms.

Dr. Kurt Frederick of Premier Family Physicians in Texas talked to the Austin American-Statesman about a few of the reasons why physicians should be using social media in a January 3, 2012 article. In Frederick’s opinion, medical professionals are missing out on a chance to connect with their patients in a way they cannot in healthcare settings.

According to the news source, many doctors have been slow to embrace new technologies designed to increase interaction with patients. However, Frederick feels that the individuals they work with are curious to learn more about them.

"I think people want to see us as more than a white coat twice a year," Frederick told the news outlet. "They want to know what we read; what we think about things. They want to know about our families, and...that creates a bond."

Frederick’s practice of nine doctors and eight physician assistants has embraced social media, the news source reported. For instance, Frederick regularly posts comments and news for his patients to see on Twitter.

However, some physicians are more concerned with the downside of engaging with patients outside of the office. Potential problems include liability concerns, breaching patient confidentiality, as well as a lack of time and money, according to the news outlet.

Jonathan Nelson, a spokesman for the Texas Academy of Family Physicians, told the news source that an estimated 15 percent of doctors are regularly using social media. He views these physicians’ actions as a way of extending the care they provide beyond clinic walls.

As mobile devices become more popular, they too will have an impact on the ways in which doctors and patients interact with one another. On August 3, 2011, KPBS reported that more than 500,000 people are expected to be using healthcare mobile applications on their smartphones by 2015. It is predicted that this type of technology will change the way people receive treatment.

"It can get people with serious conditions seen earlier, and as we all know treating someone earlier in the course of a disease saves money and produces better outcomes," said David Gollaher, president and chief executive officer of the California Healthcare Institute, as quoted by the news source.